Ogilvy Indonesia | Supermi | 2019
Ramadan is the best moment to do good deen as much as possible. One of the most natural ways of our Moms does it is to share hack to their friends or neighbors.
How can we use this habit to help other mothers throughout Indonesia outsmart problems during Ramadan, the busiest month of the year?
Supermi present...
Sejuta Akal Ramadan
A dedicated stage for Mom to share their Ramadan hacks with other Moms and Supermi. Then the most unique story would get THR (Tunjangan Hari Raya/Ramadan Money) and featured in digital video with the new face of Supermi, Bu Akal.
With a different topic each week, in a month we’d have tons of unique Ramadan story not from the brand’s perspective, but real story from our audience.
Credits
Agency: Ogilvy Indonesia
Client: Supermi - Indofood
Production Team: Edwin - Candid
Creative Director: Toni Ardiansyah
Creative Group Head: Mirza Jaing
Sn. Art Director: Affan Ryandi
Copywriter: Nazary Duzky
Graphic Designer: Ismiranti Kinanti
Account Team: Yuliani S, Morica Lim, Andika R, Alice Hernanda